The aim is to get closer to a solution that would give your product the thumbs up from your user. These phases are not always sequential – it’s common to run the phases out of order, run them parallel or iterate on certain phases. How to: Doing user testing and organising feedback to plan the next steps for improvements How to: However you want! It doesn’t have to be digital… You can prototype anything! Phase 5 – TestĪim: Having informed feedback about your product/solution. Phase 4 – PrototypeĪim: Creating a prototype (aka, an inexpensive and scaled-down version of your ideal finished product). How to: Generating innovative ideas from user research which will allow you to think outside the box. How to: Using information gathered from understanding your users, pinpoint the problem or problems you want to focus on. Aim: Understanding your users’ pain points and needs.
